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Ferragamo - Signorina Teaser

Ferragamo - Signorina Teaser
Tuesday, March 20th , Ferragamo celebrated the launch of its new fragrance Signorina with an intimate dinner hosted by Bianca Balti followed by a party with hosts Rachel Chandler-Guinness, Alexandra Richards, Theodora Richards and Stella Schnabel at Palazzo Chupi, NYC – all hosts wore Ferragamo SS12 collection.
Dinner guests, including Kate Mara*, Piper Perabo*, AnnaSophia Robb*, Emma Roberts*, all wearing Ferragamo, along with Michael Avedon, Harry Brant, Peter Brant Jr., Hannah Bronfman*, Jazzy De Lisser, Alice St Clair Erskine, Zani Guglemann, Michelle Harper, Jessica Hart*, Khaliya Aga Khan, Elizabeth Lindemann, Peter McGough, Carlos Mota, Stavros Niarchos Jr., Jack Pierson, Lauren Remington Platt*, Daniel Romualdez, Eugenia Silva*, Olya & Charles Thompson and Salvatore Ferragamo CEO Michele Norsa, Ferragamo Perfumes CEO Luciano Bertinelli, and Ferragamo USA President Vincent Ottomanelli joined after party guests Alexander Acuavella, Hope Atherton, Melissa Bent, Maggie Betts, Anna Bingemann, Derek Blasberg, Phillip Bloch, Eneas Capalbo, Philip Crangi, Rebecca Dayan, Sante D’Orazio, Griffin Dunne, Caio Fonseca, Cody Franchetti, Lisa Marie Fernandez, Gina Gershon, Nina Griscom & Leonel Piaino, Gherardo Guarducci, Marjorie Gubelmann, Ann Dexter-Jones, Genevieve Jones, Carmen Kass, Chelsea Leyland, Nemo Librizzi, Courtney Love, Fern Mallis, Leandra Medine*, Heidi Mount, Alberto Mugrabi, Astrid Munoz, Lori Rodkin, Charlotte Ronson, Olivia Sandelman, Andres Santo Domingo, Kate Schelter, Lola Schnabel, Andres Serrano & Irina Movmyga, Keegan Singh, Elisabeth von Thurn und Taxis*, Chrissy Teigen, Eve Therond, Joyce Varvatos, Veronica Webb among others to toast Signorina with a special USA debut performance by I Blame Coco, with Coco Sumner*, who said “It was great to perform at the Ferragamo event tonight - New York is home to me and it’s awesome to be back here playing live as I Blame Coco”. Italian DJ Francesco Mele* then took the stage until the doors closed.
*indicates guests dressed in Ferragamo (Hosts dressed in the Spring Summer 2012 runway collection)
To continue the celebration of Signorina, on Monday, March 26th, Salvatore Ferragamo will debut a new social media and digital initiative titled The Girls About Town – www.TheGirlsAboutTown.Com. The site follows the face of Signorina, Bianca Balti, along with Rachel Chandler-Guinness, Alexandra Richards, Theodora Richards, and Lauren Remington-Platt on their journeys and lifestyles as the quintessential Signorinas. The site will open with a Phil Pinto directed film “The Signorina Story”, weaving the life of the Signorina through fashion and festivities. In addition, each day the girls about town will upload new and exciting content while sharing exclusive looks into their lives via videos, photos, and text. All content will be archived so fans can follow their favorite girl about town while sharing the insider content via their social networks.
Director: Phil Pinto
Category: Fashion Films
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Published on Oct 31, 2012
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Ferragamo
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